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What is Diamond

Diamonds. The oldest and most precious gemstone in creation. Born in the fiery depths of the earth millions of years ago; today known as a “girl’s best friend”. For centuries, these beautiful and mysterious gifts from nature have been sealing the hearts of women around the world. Perhaps you’re one of them? If so, you’ll already have discovered their magic sparkle and brilliance – unique qualities that make it so hard to resist owning a diamond yourself.

But perhaps the best thing about diamonds is that they can be found in a wide selection of shapes, sizes and importantly, prices. No matter what your taste or how much you plan to spend, you are guaranteed to discover a diamond that’s just right for you.

So how do you go about finding and buying the diamond of your dream? De Beers, the world’s experts on diamonds since 1888, recommends you begin by understanding the four key characteristics of diamond – Color, Clarity, Carat, and Cut.

The value of a diamond is based on its rarity. And while all diamonds are beautiful, no two are alike. Each is unique, endowed with its own personality and characteristics. These sometimes subtle differences all help to determine the value of a diamond. Ti understand the whole personality and thereby, true value of a diamond, you need to understand 4Cs – Color, Clarity, Carat, and Cut.